“Lots of information, delivered in a friendly, easy to understand way” –
Fundraising team member, Camphill Village Trust
Over recent years in memory fundraising has grown in significance. This means more and more donors are in touch with charities at a very sensitive time. It is the one area of fundraising that goes across all strands – events and coffee mornings are held in memory and individual gifts are given in memory, to name just a few. Fundraisers, especially those who only have contact with in-memory donors rarely, can be worried about saying something that may upset the donor. The premise that it’s better to ignore it than cause upset is often the way society deals with grief so it’s no wonder that this is the more comfortable way of dealing with in-memory supporters.
This course will help you understand how grief affects people, and learn a few simple ways to have impactful conversations with people at any stage of their grieving process. Making every conversation count will mean your in-memory supporters are more likely to stay engaged with your charity for much longer. Equally as important is that you’ll feel more at ease having these conversations.
You’ll have the opportunity on the day to practice what you’ve learned, not only in holding conversations but in writing letters that will stand out from other correspondence that will be received. There will also be time to discuss ideas to help you develop meaningful supporter journeys.