In Memory Training

Over recent years in memory fundraising has grown in significance. This means more and more donors are in touch with charities at a very sensitive time. It is the one area of fundraising that goes across all strands – events and coffee mornings are held in memory and individual gifts are given in memory, to name just a few.  Fundraisers, especially those who only have contact with in memory donors rarely, can be worried about saying something that may upset the donor. The premise that it’s better to ignore it than cause upset is often the way society deals with grief so it’s no wonder that this is the more comfortable way of dealing with in memory supporters.

This course will help you understand how grief affects people, and learn a few simple ways to have impactful conversations with people at any stage of their grieving process.  Making every conversation count will mean your in memory supporters are more likely to stay engaged with your charity for much longer. Equally as important is that you’ll feel more at ease having these conversations.

You’ll have the opportunity on the day to practice what you’ve learnt, not only in holding conversations but in writing letters that will stand out from other correspondence that will be received. There will also be time to discuss ideas to help you develop meaningful supporter journeys.

Why not join us on-

12 September 2018                                                   16 October 2018
at                                                                                   at
Claire House Children’ Hospice                              Age UK Leeds
Clatterbridge Road                                                    Bradbury Building
Bebington                                                                    Mark Lane
Wirral                                                                           Leeds
CH63 4JD                                                                    LS2 8JA

To book your place please click on the links above.