I love getting post, especially personal letters. In the run-up to Christmas and birthdays I can’t wait for the post to arrive so I can play ‘Who’s sent this?’ by looking at the handwriting and postmark! But when I open the envelope and a typed round-robin letter drops out, it’s a reminder that I’m one of many and not that special. It’s always far better when someone has written a message just for me in the card.
It’s only a few weeks to Christmas as I write this. Many charities will be busy setting their budgets for the next financial year. How much time will be spent thinking of what is good for supporters rather than the amount of money that needs to be raised?
In-memory, along with legacies, is one of the most sensitive of all fundraising income streams. In a society which avoids talking about death, many fundraisers are afraid of saying the wrong thing to bereaved donors. But you don’t need a big budget or high-profile fundraising vehicle to provide first class supporter care for donors making a gift in honour of a loved one. Here are five simple ways of making sure that In-Memory donors receive the recognition they deserve.
We all know charities do great work, but how do we get that message across? Those of us who work in the charity or not for profit sector know that we depend on the donations of others to keep going. At a time when public confidence in charities has been dented, it’s more important than ever to highlight what these donations can achieve. What difference do they make? DO they really make a difference? Continue reading
In April 2016 I lost my father. We’d always been a close family despite living hundreds of miles apart. The phone and internet kept us together even when he developed dementia. His death left a huge hole in the family. We miss his compassion for others, his outbursts as his dementia progressed when he told people what he thought, and his genuine interest in what we were doing. Continue reading